![]() ![]() ![]() In the second major phase of his work, Baudrillard argues that even the notion of the sign as a vehicle of meaning and signification is too reductive rather, the Saussure of the anagrams, where words seem to emerge mysteriously, and almost magically, through the letters, is more in keeping with the way language works. Starting with a re-evaluation and critique of Marx’s economic theory of the object, especially as concerns the notion of ‘use-value’, Jean Baudrillard develops the first major phase of his work with a semiotically based theory of production and the object, one that emphasises the ‘sign-value’ of objects. The object of exchange-value is what Marx called the commodity form of the object. ![]() The use-value of an object would be its utility related in Marx’s terms to the satisfaction of certain needs exchange-value, on the other hand, would refer to the market-value of a product, or object measured by its price. Certainly, for a time, Marx was able to provide a relatively plausible explanation of the growth of capitalism using just these categories. In a society dominated by production, Jean Baudrillard (1929–2007) argues, the difference between use-value and exchange-value has some pertinence. ![]()
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