Martyn, Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism, Salt Lake City, UT: University of Utah Press, 2002, pp. Veal, The Olympic Games: A Social Science Perspective, Wallingford: CABI Publishing, 2000, p. Wamsley, eds, Global Olympics: Historical and Sociological Studies of the Modern Games, Sydney: Elsevier, 2005, pp. 165–96 on 1984, see Alan Tomlinson, ‘The Commercialisation of the Olympics: Cities, Corporations, and the Olympic Commodity,’ in Kevin Young and Kevin B. On 1932, see Barbara Keys, ‘Spreading Peace, Democracy, and Coca-Cola: Sport and American Cultural Expansion in the 1930s,’ Diplomatic History 2004, vol. David Maraniss, Rome 1960: The Olympics that Changed the World, New York: Simon and Schuster, 2008.Ĥ.
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